Accurate Armory

Built to Spec

In a manufacturing niche already very saturated by competitors, what does it take to enter and win? Accurate Armory (Lexington, KY) made a top tier AR15 rifle, but without a top tier web presence, it was hard to stand out from the crowd. Their website needed to scream quality to hit their target. Using a little creative coaching, we gave them their slogan, "The new Kentucky Rifle" and designed a site that visually called up that piece of history wrapped in some Americana. Everything went so well that they immediately increased their investment to have us build a fully shopping cart solution to handle orders. Bullseye.